Companies we’ve helped

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Top Button helped our team find clarity and poignance in a haystack of existing brand ethos. Their process is designed to take the big and overwhelming and nebulous, and distill it down to compelling truth. In a difficult to differentiate market, they helped us identify unique positioning that we can build upon for years to come. Our brand feels more grounded and customer-driven after having spent time in their capable, creative hands. - Ammie Matte, Brand Manager, Consumer Product Group

Upon returning to Spencer Stuart Canada after several years in our Asia Pacific offices, I looked to Top Button to develop a personal brand proposition that would help me re-enter a competitive marketplace with intent. Quick to grasp a complex category, Top Button framed my go-to-market strategy, delivered the insights and focus that galvanized my efforts, and made the value of my offering abundantly clear to board and CEO audiences. Jeff Hauswirth, Partner 

Pat and Katherine expertly distilled our issues to the core, in the process creating impactful strategies and messages.  They were engaged, responsive, and professional in every respect making the engagement both successful and enjoyable for YTM Capital. Dave Burbach, Partner 

Top Button delivers a master class on how a big strategic insight can be explained in a simple, accessible idea that has great power and allure. Beyond selling the value of executive coaching and organizational development consulting, Top Button positioned Elevate as the unique, must-have component of the equation. Barbara Morris-Blake, President

Fresh TV is a world-leading family entertainment producer. As president, I am continually reassessing our rapidly changing marketplace. I have turned to Top Button repeatedly to help us define and refine our brand’s unique, enduring appeal. Top Button’s analytical, strategic and creative approach have been invaluable in helping us see and present our business in a whole new light. Tom McGillis, President

I’ve had the opportunity to work with Katherine for nearly two decades and wholeheartedly recommend her as having one of the most insightful strategic minds of anyone I’ve worked with. Katherine has a unique gift of being able to transfer her insights into powerful copy and thought provoking articles that makes her invaluable in strategic and creative leadership settings. Stephan Argent, President

Katherine and Top Button were fundamental in our ability to conquer the challenge of building and launching a new platform. Beyond being a treasure and inspiration to work with, Katherine’s innovative approach to storytelling and communication truly made a difference in our ability to design editorial content and strategies that resonated with our audiences. From both the brand positioning and the editorial standpoint, her guidance and management provided valuable perspective and direction on every step of our challenging journey. Sarah Bobas VP, Content + Creative Strategy

In the advertising campaigns that Pat worked on for our Solid Waste Management division, he brought passionate creativity and a unique perspective. The result was Chuck and Vince, an award-winning series of ads that went viral and were heralded all over N. America. Without Pat's vision, energy and determination, we would never have created C&V. Nicole Dufort, Manager of Communications

During the years Katherine worked with IKEA, our exposure to the media and innovative personality took on a whole new dimension. Thinking outside the box while respecting IKEA values, Katherine delivered time and time again, blending the IKEA spirit of simplicity, humility and innovation with Canadian values and trends. Laurence Martocq, PR Manager