When Jones launched a premium content destination to help national advertisers target 10 million online shoppers, they looked to Top Button to spearhead brand and editorial strategy and develop irresistible content, including an Influencer video series and a blog about media moments with an outsized ripple effect.
Tell Us Something We Don’t Know. Anecdotal and unexpected, our concept and content for this Influencer video series delivered quick hits of culture and insight.
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